Sustainable eating behavior

Sustainable Eating Behavior is a project aimed at making data about sustainable food habits relatable and engaging for the public. In collaboration with CBS (Centraal Bureau voor de Statistiek), we transformed complex statistics into a meaningful story, ensuring that users could easily understand and connect with the data.

Over the course of this project, we focused on influencing daily behaviors by starting with familiar moments, like breakfast, and following the consumer journey into the supermarket, where food choices continue to be made. By leveraging storytelling and visual design, we raised awareness and encouraged a shift toward sustainability.