Get to know the animals

Get to Know the Animals is an interactive event concept created during an advertising design course in the United States. The project aimed to deepen the connection between visitors and the zoo’s inhabitants by showcasing the animals’ lives in an engaging and educational way.

Through behind-the-scenes tours, participants explored areas of the zoo typically unseen by the public. Guided by experts, they learned fascinating stories about the animals, how they live, and how to connect with them through interactive activities. Custom-designed posters and an Instagram carousel added a digital layer, sharing facts and sparking curiosity about the animals.